• Thomas Gonzalez

Impact Investment in Australia - 5 Reasons Why You Should Invest in This Australian Impact Startup

Updated: Nov 13, 2019



AgUnity is now starting his crowdfund campaign via Equitise. Here are five reasons why you should invest in the Australian startup before it's too late.

Today in developing nations, 500 million smallholder farmers do not have access to the simple services that would help them to improve their lives such as having access to digital identity, opening a bank account and securely transacting theirs produces in a trustworthy environment. AgUnity is a digital platform that creates a secure and auditable transaction framework for the 500 million farmers (the AgUnity demand-side) in developing countries and the organisations that interact with them (the AgUnity supply-side). It’s a dedicated smartphone device and operating system, which offers farmers access to the services they need and a platform for organisations to supply those services.

For example, after partnering with organisations such as bank and insurance companies, AgUnity integrates the partner solution into the AgUnity platform and together with the partner, supplies the AgUnity smartphone device to the targeted farmers at scale.


AgUnity is banking the unbanked.


Using the AgUnity smartphone, farmers benefit from functionalities that are specifically relevant to them and their remote communities including :

  • an integrated User Experience that is intuitive and easy for them to use.

  • features and services such as the secure digital Identity feature allowing them to be recorded in their cooperatives as a member and start cooperating efficiently to earn more.

  • Access to financial inclusion through a digital wallet, allowing them to plan their finances and invest in what matters the most to them.

  • and most importantly, a secure and transparent transaction records system using distributed ledger technology, allowing for secure and transparent record of all transactions, therefore enabling trust.

Organisations use AgUnity to leverage:

  • a new cost-effective distribution channel, accessing these remote communities. In the past, many providers have tried to develop their own solutions but failed to succeed because their solutions are often not adapted for support and connectivity issues. On top of that their offers are often not adapted for farmers' digital skills gap and real needs.

  • Gain insightful market data allowing them to adjust their product and program rollout for better success.

  • Access to powerful communication and support medium into remote communities while tackling connectivity issues.


1. Large and powerful demand-side target market


Like any other platform, we focus on both our supply-side, supplying and offering services and our demand-side, demanding and needing those services.


500 million farmers and fisherfolk around the world lack safe and auditable transaction tools due to poor access to Digital identity and Financial inclusion.


Digital identity is an identification that is verified and authenticated to a high degree of assurance over digital channels. Financial inclusion means having access to and using one or more formal financial services (Credit, Savings, Insurance, Payments)


It is one of the major reasons why so many farmers are still living in poverty today. AgUnity will be used by millions of farmers and their communities across the globe.


Our supply-side is engaged and ready to act. Studies show that the developing nation’s economic inclusion actors struggle to reach the poor and remote communities due to systemic problems and expensive rollout costs. AgUnity provides a new cost-effective distribution channel as well as a powerful communication and supports medium into the remote communities.


As a scalable platform and super-app, AgUnity is extremely sticky, and the more people use AgUnity, the stickier it becomes. The more features we add to AgUnity the more relevant it is for farmers and remote communities to use it. This new super-app model has already been proven with many hyper-growth companies such as Wechat, or Grab.


2. Multiple Revenue source and distribution streams

The AgUnity platform has many different revenue streams mostly via fee programs that apply to our Supply-side.

  • consulting fees: AgUnity anticipates $50K - $200K AUD per partner integration onto the AgUnity platform. These fees consist of software development for custom versions of the AgUnity App or discrete mobile-/web-app addressing the various agriculture, rural banking and insurance needs of the farmers and community users.

  • Licensing Fees: We anticipate the white-labeling and licensing of the AgUnity App in new regions where AgUnity does not currently operate. Licensing fees will vary dependent on the number of farmers and anticipated use cases.

  • Subscription fees: Service Providers and partner organisations using the AgUnity platform for their farmers are charged $2 AUD per user per month. In cases of grant or NGO sponsorship, the monthly Subscription Fee may be deferred for a period of 12 months to enable a community to access the app, begin generating better incomes and subsequently have an ability to pay after the period of deferment.

  • Transaction Fees: In addition to Subscription Fees, services provider partners are charged an anticipated average fee of $0.10 AUD per transaction. In some instances of a grant or NGO sponsorship, the transaction fees may be deferred for a period of time. This is considered a marketing acquisition cost as part of rapidly growing the network and ensuring positive uptake of the platform.

  • Data Fees: Data fees are yet to be projected as part of our business model, as we anticipate our understanding of the value and application of this data to significantly evolve over the coming 3-5 years. We are also very mindful of ensuring that farmers' community data isn’t exploited. As such, we will continue to investigate the potential for commercialisation of data, the impacts on farmers' communities and how to ensure an ethical approach is guaranteed.

3. Proven traction since the very beginning


We have run several supply-side partner organisation projects in the past and are currently running important partner projects:

Partnered with Expo Live 2020 and a local organisation (non-disclosed) in Papua New Guinea, we are supplying the AgUnity smartphone device to 100 farmers and 20 program officers before rollout, with potential impact on approx. 60,000 smallholder farmers.


  • Partner with Bioversity International and CDCTTL (The Cocoa Development Company of Trinidad & Tobago Limited) in Trinidad and Tobago working with 100 supply chain actors including farmers, processors, logistics companies and buyers before rollout, with potential impact on approx. 2,000 smallholder farmers.

  • Partner with Bioversity International and DSTI and the produce monitoring board (Directorate Of Science, Technology, and Innovation) in Sierra Leone working with 100 supply chain actors including farmers, processors, logistics companies and buyers before rollout, with potential impact on approx. 65,000 smallholder farmers.

  • Partnered with Agriterra and CTA a Cooperative Union in Ethiopia with a potential impact on approx. 120,000 smallholder farmers in the Tsehay union.

  • Partnered with the World Food Program (WFP) country office of Ethiopia and a local organisation (non-disclosed) in the Jimma region of Ethiopia with a potential impact on approx, 420,000 smallholder coffee farmers.

We have a supply-side project pipeline ready to roll out for more than 1 million farmers.


AgUnity is currently negotiating supply-side partnerships with banks in the Pacific region as well as commodity buyers in Southeast Asia. And we currently have active partners such as:

  • Agriterra for a 45,000EURO rollout contract.

  • World Food Program (WFP) for a $82,500USD rollout contract.

  • Technical Centre for Agricultural and Rural Cooperation ACP-EU (CTA) for a 30,000EURO rollout contract.

  • Expo Live 2020 for a $100,000USD rollout contract.

and a lot more to be announced. Stay tuned and revisit our blog for the latest announcements.


4. Tremendous growth opportunities

We have so much supply-side demand all around the world. Based on our current and projected partner integration roadmap for the next 5 years, we have estimated our direct demand-side Total Addressable Market (TAM) at 28.5 Million farmers, But we know that our real demand-side market is the worldwide 500 million smallholder farmers that to date, do not have the ability to transact and trade in a safe and traceable environment.


Each farmers transacting on average 3 times a day, at $0.10AUD per transaction, representing a potential $150 million AUD profit a day.


5. AgUnity focused on #SGD number 1 "No Poverty"



"Investment in AgUnity is an investment you will forever be proud of. We will work our guts out to distribute our solution at scale and make it a highly profitable venture, but it’s first and foremost a way of saying I care about the future and want to contribute to making it better." Angus Keck, COO at AgUnity.

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AgUnity Pty. Ltd is conducting a Crowd-Sourced Funding (CSF) via Equitise (https://www.agunity.com/invest). This document is not intended to, and does not, constitute an offer or invitation of securities in any place outside Australia where it would not be lawful to make such an offer or invitation. It is the responsibility of the Investor to ensure compliance with all laws of any country outside Australia relevant to any investment in the Company. The distribution of this document outside Australia may be restricted by law and any person who comes into possession of this document outside Australia should seek advice on and observe any such restrictions. The failure to comply with such restrictions may constitute a violation of securities law in those jurisdictions.

Like any investment, Crowd-Sourced Funding (CSF) is risky. Investors may lose their money and the business may not achieve its objectives. You should consider the CSF offer document and the general CSF risk warning (https://equitise.com/warning-statement-au) contained in the offer document in deciding whether to apply under the offer.

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